Ready to take potential for a test drive.
It’s not just how it looks but how it works and why. Delve into the strategic thinking behind my Experience Design projects. A selection of my case studies are password-protected. Don’t hesitate to get in touch with me directly to learn more about these projects.
Supervisory System Transformed
Unpack how an Experience Design Practitioner led the transformation of critical supervisory functions for a leading insurance company. This case study highlights my comprehensive approach to understanding complex regulatory needs and human workflows, culminating in a proposed holistic surveillance platform designed for increased efficiency, enhanced compliance, and safeguarding customers. (Password protected)
Solving for Billions, Beyond the Interface
Discover how strategic Service Design unearthed the root causes of the Global Partner Billing System, a multi-million dollar revenue loss for a global tech leader. This case study dives deep into how human-centered approaches and a meticulous process transformed complex partner billing, leading to an 80% improvement in accuracy and an 85% reduction in disputes. (Password protected)
The Lennar.com 2021 Transformation
Discover how a strategic website redesign for one of the nation’s largest homebuilders wasn’t just about aesthetics, but about driving unprecedented business growth. Lennar.com was redesigned to help Lennar customers find their new dream home through a digital experience that allows them to do so, from the comfort of home. (Password protected)
From Leads to Conversions: Redefining Digital Success
Explore how I tackled a critical challenge for Lennar: converting a high volume of leads into qualified sales. This in-depth case study showcases our comprehensive UX process, from deep customer research to iterative design, revealing how I enhanced lead quality, streamlined the home-buying journey, and delivered remarkable financial results during the 2019 digital transformation effort.
Building Beyond Homes: The myLennar Digital Ecosystem
myLennar is a personal, simple, and rewarding customer portal to help Lennar customers through their home buying journey. Explore how a leading homebuilder embraced digital transformation to enhance customer engagement and streamline processes. This case study details the creation of myLennar, an innovative customer portal designed from the ground up to offer a seamless, all-inclusive experience for shoppers, buyers, and homeowners.
A Strategic UX Overhaul of Salesforce
Explore how I tackled the challenge of an underperforming Salesforce system for a leading homebuilder. This in-depth case study showcases our strategic UX intervention, detailing how we streamlined business processes, redesigned interfaces, and created a seamless digital environment, eliminating the need for extensive training and boosting overall associate performance.
Simplifying Financial Flows: The ExpensAble UX Story
Explore how human-centered design breathed new life into an expense management tool. This in-depth case study showcases our journey from uncovering deep customer and business insights, through persona development and iterative ideation, to creating a highly effective, efficient, and delightful user experience for ExpensAble’s online platform.
Insperity Rewards Program
Referrals are often a company’s best source of profitable leads.
An internal client of Insperity wanted to increase the ease with which its employees, clients, sales professionals and prospective customers were able to submit online referrals by merging all forms on different domains into one URL.
Redefining the Autonomous Driving Experience
Dive into a visionary academic project exploring the future of semi-autonomous and autonomous vehicles, centered on the highly anticipated Apple Car. This case study showcases how deep UX research and innovative on-demand UI concepts can create a simpler, more intuitive, and aesthetically aspirational driving experience, pushing the boundaries of automotive UI design.
A Digital Redesign for The Galleria Mall
Discover how I transformed the online experience for Abu Dhabi’s premier lifestyle destination. This case study details my comprehensive UX redesign of The Galleria Mall’s website, enabling shoppers to effortlessly navigate events, engagements, and find their favorite brands in a truly streamlined fashion. Explore how strategic design brought clarity to a vibrant digital space.