Ready to take potential for a test drive.
It’s not just how it looks but how it works and why. Delve into the strategic thinking behind my Experience Design projects. (A selection of my case studies are password-protected. Don’t hesitate to get in touch with me directly to learn more about these projects.)
Agentic Orchestration for Supervisory Surveillance
See how I reimagined the compliance framework for a top US mutual insurer. By identifying 64 systemic gaps via RAG-driven discovery and embedding a Human-in-the-Loop Agentic layer, we laid the blueprint to collapse manual supervisory workflows and target a “90-to-10 day” cycle compression. (Password protected)
Solving for Billions, Beyond the Interface
Discover how I plugged a multi-million dollar monthly revenue leak for a global technology leader. By architecting an agentic reconciliation engine to replace manual dispute tracking, we achieved an 80% improvement in billing accuracy and an 85% reduction in partner disputes at scale. (Password protected)
The Lennar.com 2021 Transformation
Discover how a strategic website redesign for one of the nation’s largest homebuilders wasn’t just about aesthetics, but about driving unprecedented business growth. Lennar.com was redesigned to help Lennar customers find their new dream home through a digital experience that allows them to do so, from the comfort of home. (Password protected)
Digital Transformation: Optimizing Lead Quality & Sales Velocity for Lennar
See how a strategic digital pivot for a Fortune 500 homebuilder optimized top-of-funnel traffic to deliver high-intent leads. By reducing sales friction, this initiative became a direct contributor to record-breaking $2.5B annual earnings in the 2019/2020 cycle.
Building Beyond Homes: The myLennar Digital Ecosystem
myLennar is a personal, simple, and rewarding customer portal to help Lennar customers through their home buying journey. Explore how a leading homebuilder embraced digital transformation to enhance customer engagement and streamline processes. This case study details the creation of myLennar, an innovative customer portal designed from the ground up to offer a seamless, all-inclusive experience for shoppers, buyers, and homeowners.
A Strategic UX Overhaul of Salesforce
Explore how I tackled the challenge of an underperforming Salesforce system for a leading homebuilder. This in-depth case study showcases our strategic UX intervention, detailing how we streamlined business processes, redesigned interfaces, and created a seamless digital environment, eliminating the need for extensive training and boosting overall associate performance.
Simplifying Financial Flows: The ExpensAble UX Story
Explore how human-centered design breathed new life into an expense management tool. This in-depth case study showcases our journey from uncovering deep customer and business insights, through persona development and iterative ideation, to creating a highly effective, efficient, and delightful user experience for ExpensAble’s online platform.
Insperity Rewards Program
Referrals are often a company’s best source of profitable leads.
An internal client of Insperity wanted to increase the ease with which its employees, clients, sales professionals and prospective customers were able to submit online referrals by merging all forms on different domains into one URL.
Redefining the Autonomous Driving Experience
Dive into a visionary academic project exploring the future of semi-autonomous and autonomous vehicles, centered on the highly anticipated Apple Car. This case study showcases how deep UX research and innovative on-demand UI concepts can create a simpler, more intuitive, and aesthetically aspirational driving experience, pushing the boundaries of automotive UI design.
A Digital Redesign for The Galleria Mall
Discover how I transformed the online experience for Abu Dhabi’s premier lifestyle destination. This case study details my comprehensive UX redesign of The Galleria Mall’s website, enabling shoppers to effortlessly navigate events, engagements, and find their favorite brands in a truly streamlined fashion. Explore how strategic design brought clarity to a vibrant digital space.